The Impact of Virtual and Augmented Reality Technologies on Modern Management Education: A Systematic Review and Qualitative Thematic Analysis
Keywords:
Virtual reality, augmented reality, management education, immersive learning, managerial competencies, qualitative thematic analysisAbstract
This study aims to examine the multidimensional impacts of virtual reality (VR) and augmented reality (AR) technologies on enhancing modern management education through interactive learning, competency development, and implementation challenges. This research follows a qualitative systematic review and thematic content analysis approach. Data were collected through comprehensive literature review of recent scientific publications in reputable databases. A total of 12 eligible peer-reviewed articles were purposively selected and analyzed using NVivo version 14 software. The coding process included open, axial, and selective coding stages and continued until theoretical saturation was achieved. Findings revealed that VR and AR technologies influence management education in three core areas: (1) transforming learning processes through simulation, engagement, and immersion; (2) enhancing managerial competencies such as strategic thinking, leadership, digital communication, and adaptability; (3) confronting implementation barriers, including technological infrastructure, cultural acceptance, and ethical considerations. Virtual and augmented reality technologies offer substantial potential for improving the quality of management education. However, effective utilization requires intentional instructional design, supportive policies, robust technical infrastructure, and cultural readiness. Future research should focus on empirical evaluation and interdisciplinary exploration.
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