Explaining the Role of Organizational Cultures in Redefining the Mission of Contemporary Universities Toward Educational Entrepreneurship
Keywords:
Organizational cultures, university mission, contemporary universities, entrepreneurial education, institutional transformationAbstract
This study aims to explain the role of organizational cultures in redefining the mission of contemporary universities toward strengthening educational entrepreneurship. This research adopted a mixed-methods exploratory–confirmatory design. In the qualitative phase, semi-structured interviews were conducted with 22 academic administrators, faculty members, and higher education experts from universities in Tehran and analyzed using grounded theory. In the quantitative phase, a researcher-developed questionnaire was administered to 320 faculty members and academic managers selected through stratified random sampling. Data were analyzed using structural equation modeling with SmartPLS. Results revealed that innovative culture had the strongest positive effect on mission redefinition, while hierarchical culture exerted a significant negative effect. Mission redefinition demonstrated a strong and significant effect on educational entrepreneurship. Entrepreneurial leadership and participatory culture also showed significant positive effects on both mission redefinition and educational entrepreneurship. The findings indicate that entrepreneurial transformation of universities is unattainable without cultural reconstruction and mission redefinition, and organizational culture functions as the strategic foundation of this transformation.
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