Antecedents and Consequences of Corporate Banking Effectiveness: A Meta-Synthesis Study
Keywords:
Banking Industry, Corporate Banking, Corporate Banking Effectiveness, Meta, Synthesis ApproachAbstract
The present study aimed to identify and explain the antecedents and consequences of corporate banking effectiveness using a meta-synthesis approach and a systematic review of previous studies in the field of corporate banking. This study adopted a qualitative meta-synthesis approach. The reviewed literature included articles indexed in Scopus, Web of Science, Emerald, Springer, Science Direct, Taylor & Francis, SAGE, Wiley, and Persian scientific databases, including SID and the Comprehensive Portal of Humanities, published between 2000 and 2020 for English studies and 1380 to 1400 for Persian studies. Following systematic screening and quality assessment based on CASP criteria, 32 final articles were selected and analyzed using MAXQDA software. Data were extracted through three-stage thematic coding, and the reliability of findings was confirmed using the Kappa coefficient, which indicated a valid level of agreement. The findings demonstrated that corporate banking effectiveness is influenced by three major dimensions, including marketing and customer identification factors, organizational structure factors, and customer relationship factors. Moreover, 9 components and 53 indicators were identified as antecedents of corporate banking effectiveness. The most significant antecedents included the capability to identify customer needs, service customization, face-to-face interactions, and the use of specialized human resources. Regarding consequences, two major components were extracted, including bank-related and customer-related outcomes. The results indicated that value creation for stakeholders, business development, competitive advantage enhancement, improvement of customer satisfaction, and strengthening of bank credibility were among the most important consequences of effective corporate banking. The findings revealed that effective corporate banking requires flexible organizational structures, customized service development, professional customer interactions, and the utilization of advanced technologies and specialized human resources. Furthermore, effective corporate banking can improve competitive advantage, enhance bank stability, strengthen customer relationships, increase customer satisfaction, and create sustainable value for stakeholders. Therefore, banks seeking sustainable performance and corporate market development should prioritize customer-oriented and relationship-oriented strategies in their operational frameworks.
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